I believe that every woman has beauty within her and that by embracing herself inside and out she can truly flourish in her heart and in the life that she lives. I want to provide women with the tools they need to look and feel their best inside and out through makeup and skin care, self-discovery, how to recognize the beauty within them and to help them overcome the negative self-talk so that they can feel confident in the choices they make, have a healthy mindset and be the most beautiful version of themselves!
It saddens me to see so many beautiful women out there comparing themselves to other women, wishing they could change certain features, and losing who they are all because they don’t see the beauty that already lies within them. And I believe that a woman who stops looking to others to define her beauty and with her willingness to nurture her heart, she can blossom into a woman that knows her self-worth and makes healthy choices so that she can live her best life.
Growing up in the West Midlands of Britain, I was surrounded by a loving and encouraging family. I had a very strong creative side in me that came from my mother but a love for technology and entrepreneurialism from my father. You could find me dressing up in costumes and putting on makeup one minute and then organizing a briefcase full of business cards and pretending to go to work the next! One thing was for sure, and that was my big imagination! I have always loved creating and learning new things. Especially in the artistic realm, you can always find me working with new mediums seeing what I can create.
I was a girly girl from the get-go, feeling most comfortable in a dress with a bow in my hair. I loved anything pink and sparkly (hello barbie makeup!) so it wasn’t a surprise that I was interested in makeup from a young age. I was just 7 years old when my cousin sat me down and taught me how to do my first makeup look. I was hooked.
When I was 10 years old my family and I immigrated to Canada where I started at a new school and was clearly very different from the other girls. I had a thick British accent and wore clothes that weren’t “in-style”. Being so different brought a lot of negative attention and I was always made to feel not worth anything. I was introduced to 3 girls who were set up to be my friends for starting school with, and it was these girls that ended up bullying me.
Through many years of name calling, embarrassing me at every opportunity, destroying my self-confidence and physically hurting me, I became very quiet and depressed. I felt ugly, stupid and useless which was exactly what they wanted me to feel. Going into high school, I found friends and started to find my interests, but my feelings of unworthiness carried through and I began looking to others for my self-worth and acceptance.
After high school, I followed my love for makeup and became a Pro Makeup Artist. I worked for different makeup lines until I began freelancing and running my own bridal and beauty makeup business. I was searching for myself through this journey and continued coming back to feeling lost. It would show through the relationships that I had and the choices that I made that I didn’t feel good about who I was. I continued looking to others for answers. I loved playing with makeup but I wanted to feel more in myself and in the life I was living.
Through my time working in the beauty industry, I learned a lot about the meaning of true beauty vs false beauty and how it plays with our self-esteem. I learned how the world tells us “we are not good enough”, how social media has a nasty way of making us seek approval in others rather than in ourselves, and how not knowing where true beauty can be found can cause depression, mental disorders, anxiety and other struggles. The more I started to analyze the negative parts of the beauty industry the more I became interested in learning about true beauty.
I learned that beauty lies within us and all we have to do is believe that it’s there, and by learning to change our negative self-talk and embrace all our unique qualities, we can be free to live a fruitful life. The more I learned this the more I wanted this for my life.
Having struggled with extremely low self-esteem and anxiety, I started to realize that it felt good when I would step out of my little safety bubble that was used to protect myself from the world seeing my “flaws”. It felt good to stop covering up all the things that I felt like I needed to hide so that I wouldn’t be judged, and in doing so I began to feel more confident in myself. What I once saw as “ugly” or “not good enough” I began to see as beautiful. Having made this self-discovery, a fire was lit inside me to bring awareness to this issue that so many girls and women have about themselves. If I was able to take my insecurities and negative thinking from my years of bullying and wrongful understanding of beauty and change them to become more secure in who I was, then I knew other girls could do this too and change their life for the better.
I started Believing In Beauty to help other women discover the beauty that lies within them so that they can move past the negative self-view and start living a fruitful life. With my skills as a Pro Makeup Artist and my personal journey to self-discovery, my passion is to help women blossom from the inside out.